History of our projects

Role: Co-Founder / Business Development
Years Active: 2010–2018
Project Overview
In 2010, I co-founded a startup focused on launching an online store for specialty architectural paints. One of our first major achievements was securing an exclusive distribution agreement with MagPaint, a Dutch manufacturer of innovative interior paints.
Key Achievements Product Launch:

• Introduced SketchPaint to the Russian market — a revolutionary whiteboard-effect paint that transforms any smooth surface into a writable area. The concept quickly gained traction among designers, schools, and offices.
• Market Expansion (2012):
• Successfully launched two more specialty paints:
• Magnetic paint (turns walls into magnet boards)
• Chalkboard paint (classic blackboard effect)
• Dealer Network (2013):
• Built a wide-reaching dealer network across Russia, with expansion into Belarus and Kazakhstan, positioning the brand as a regional market leader.
• Market Domination (2014):
• Captured over 70% of the designer paint segment, driving market education and demand for innovative surfaces.
• Retail Partnership (2016):
• Secured a national contract with the retail chain "Mir Krasok", integrating MagPaint products into their stores nationwide.

Impact

• Pioneered the concept of writable and magnetic wall surfaces in the CIS market
• Positioned MagPaint as the #1 brand in its niche within 4 years
• Built a scalable business model with long-term retail and wholesale partnerships

Skills & Focus Areas:

• Product Launch Strategy
• International Distribution & Negotiations
• B2B Sales & Retail Integration
• Strategic Marketing & Brand Positioning

markernoe.ru – Online Brand & Service Launch
Role: Brand Manager / Project Lead
Industry: Construction Paints & Interior Solutions
Launch Year: 2016-2020
Project Overview
Launched markernoe.ru, an innovative online service in the construction paint industry, focused on delivering not just products, but complete customer solutions. The platform was designed to compete with traditional paint distributors by offering an all-in-one kit + application service model.
Key Achievements

• Service Innovation:
• Developed and implemented a Kit Service Model — combining the sale of specialty paints with a professional application service. This addressed a major market gap and created a superior customer experience.
• Fast Profitability:
• The project became profitable within just 3 months of launch, thanks to its clear market fit and efficient service structure.
• Brand Differentiation:
• Created a strong brand identity and positioning that stood out in a highly competitive construction materials market.

Skills & Focus Areas:

• Brand Strategy & Product Positioning
• Service Design & Customer Experience
• E-commerce Management
• Go-to-Market Strategy
• B2B and B2C Sales Coordination

Results:

• Rapid revenue growth from month 1
• High client retention due to service quality
• Recognized as a customer-centric alternative to traditional paint stores

Vashevremya – Mental Health Services Platform
Role: Project Manager / Brand Strategist
Launch Year: 2021
Scope: Full Company Rebranding & Service Transformation
Project Overview:
Led the full rebranding and strategic transformation of Vashevremya, a psychological support service offering online and offline consultations. The goal was to reposition the company with a fresh identity, expand its services, and create a sustainable digital presence.
Key Achievements
Complete Rebranding:

• Directed a comprehensive brand overhaul — from logo and visual identity to new website design and UX. Assembled and managed a team of designers, developers, and marketers to bring the vision to life.
• Service Model Redesign:
• Within 2 months, successfully restructured the business into B2C and B2B segments, improving service clarity and expanding revenue channels.
• University Partnerships:
• Negotiated and secured partnerships with universities to offer internships for psychology students. Also onboarded certified psychologists to expand the professional network.
• Digital Ecosystem & Analytics:
• Conducted a full digital audit of the project, developed a cohesive online image, and optimized client pathways, leading to a steady flow of consultation requests through the website.

Skills & Focus Areas: Brand Development & Repositioning

• Team Management & Cross-functional Coordination
• Digital Strategy & Analytics
• Service Design & Market Segmentation (B2B/B2C)
• Strategic Partnerships

Impact Summary:

• Modern, trust-based brand identity in the mental health space
• Scalable model connecting professionals, clients, and educational institutions
• Optimized web platform generating qualified consultation leads

TA-Prosvet – Training Platform for Psychologists
Role: Project Manager / Digital Strategy Lead
Industry: Mental Health Education
Launch Year: 2022
Project Overview
TA-Prosvet is an educational startup created to train psychologists in Transactional Analysis (TA) — a modern and highly practical method of psychotherapy. The project was launched in 2022 to build a professional, accessible, and flexible training platform for students across the country.
Key Achievements

• Team Assembly & Full Project Launch in 3 Months:
• Recruited and led a team of developers, designers, and marketers to build the platform from scratch, including branding, website development, content structure, and payment integration.
• Digitalization & SEO-Driven Growth:
• Oversaw the complete digital strategy, from SEO optimization to social media marketing (SMM). These efforts resulted in over 60 qualified leads in just the first two weeks after launch.
• Flexible Learning Options:
• Designed the platform to support both online and offline learning, giving students maximum accessibility and convenience.

Impact:

• Fast and effective go-to-market launch
• Strong online presence with high visibility in search engines
• Scalable educational model with positive early adoption

Skills & Focus Areas:

• EdTech Startup Development
• Digital Marketing Strategy (SEO/SMM)
• Website Project Management
• Educational Product Design
• Team Leadership & Coordination

Financial Intelligence for a Mining Equipment Company
Role: Financial Analyst / Systems Developer
Industry: Industrial Equipment & B2B Sales
Project Duration: Since 2021
Project Overview
In 2021, a growing company in the mining equipment sector faced operational complexity due to multiple departments and diverse payment systems. I was responsible for initiating and developing a comprehensive financial analysis system to centralize and streamline the company’s financial insights and decision-making.
Key Achievements
Creation of SRM Systems in Excel:

• Built structured Sales & Relationship Management (SRM) systems using Excel, covering:
• Client database and transaction tracking
• Sales pipeline monitoring
• Equipment procurement and cost tracking

Departmental Analytics Integration:

• Developed individual analytical databases for each department, enabling detailed performance reviews and real-time profit/loss tracking across projects.

Forecasting & Strategic Planning Tools:

• Integrated statistical models and planning modules, allowing the company to forecast equipment purchasing needs, manage inventory, and align budgeting with strategic goals.

Stakeholder Reporting System:

• Delivered a clear, dynamic financial dashboard and reporting structure that helps stakeholders stay informed about profitability, cash flow, and ongoing financial health.

Business Impact

• Improved financial transparency across all levels
• Reduced operational blind spots in procurement and sales
• Enabled data-driven decisions on unprofitable vs. high-performing projects
• Strengthened communication between finance and leadership

Skills & Focus Areas:

• Financial Analysis & Forecasting
• Excel-Based SRM System Development
• Cross-Departmental Reporting
• Strategic Budget Planning
• Business Intelligence & Visualization

Digital Transformation for a Construction Company in Portugal
Role: Digital Consultant / Web Optimization Specialist
Industry: Construction & Real Estate
Year: 2022
Project Overview
A construction company in Portugal approached us to modernize its digital presence. The primary goal was to enhance site performance, improve SEO visibility, and ensure seamless integration with digital marketing tools.
Key Actions & Achievements

• Technical Website Audit:
• Conducted a full technical and UX analysis of the existing website to identify speed, structure, and SEO bottlenecks.
• Migration to New Hosting:
• Successfully moved the site to a faster and more reliable hosting platform, improving loading time and overall stability.
• SEO Optimization Tools Added:
• Implemented an SEO utility module within the admin panel, allowing for the manual editing of:
• Page titles
• Meta descriptions
• Custom URLs and keywords
• Analytics & Tracking Setup:
• Connected the site to Google Search Console and Google Analytics to enable full tracking of site performance, user behavior, and indexing health.
• Social Media Integration:
• Linked the website to the company's Instagram account and Facebook page for better customer engagement and consistent brand communication.

Business Impact

• Increased website performance and SEO readiness
• Enhanced digital visibility and organic traffic potential
• Enabled data-driven insights for marketing and customer targeting
• Created a foundation for future paid and organic digital campaigns

Skills & Focus Areas:

• Web Performance & Hosting Optimization
• SEO Strategy & On-Page Tools
• Google Analytics & Console Setup
• Digital Channel Integration
• Technical Project Coordination

Launch of a Multilingual Private Tour Service in Portugal: Travel With Us
Role: Project Manager | Digital Strategist | Tourism Consultant
Industry: Travel & Hospitality
Year: 2025

Project Overview
This project involved the creation and digital launch of a premium private tour company in Portugal, focused on delivering authentic, guided travel experiences in English, Portuguese, and Spanish. The objective was to build a brand that appeals to international travelers and ensures a seamless booking and touring experience.

Key Accomplishments
Multilingual Website Development:

• Created a fully responsive website in three languages (EN, PT, ES) with integrated tour booking functionality, enabling smooth navigation and reservations for clients worldwide.
• Certified Guide Services:
• Designed and launched a portfolio of private tours accompanied by a licensed guide, officially registered in the Portuguese Tourism System.
• All tours are conducted using private transportation to ensure comfort and flexibility.

SEO & Google Integration:

• Developed and implemented a complete SEO strategy, including:
• Keyword research
• On-page optimization
• Product and service descriptions
• SEO-friendly URL structure
• Connected the site to Google Search Console, Google Tag Manager, Google Analytics, and created Google Business listings.

Social Media & Content Marketing:

• Built brand presence from scratch on Instagram, Facebook, and other platforms.
• Managed content creation, copywriting, and launched a targeted marketing strategy to attract and engage followers.
• Presence on Travel Directories:
• Registered and optimized the company’s listings on major tour guide and travel platforms to reach a wider international audience.

Business Impact

• Multinational reach with native-language support
• Increased visibility through SEO and directory optimization
• Professional credibility through official tourism certification
• High conversion rate thanks to an intuitive, multilingual booking system
• Steady online growth through integrated marketing efforts

Skills & Focus Areas:

• Tourism Product Development
• Web Project Management
• SEO & Google Ecosystem Tools
• Social Media Strategy & Content Creation
• Customer Journey Optimization
• Multilingual UX/UI